Everyone knows that if you’re running for a major political office in Arizona you make the time to appear on local political shows like Horizon, Politics Unplugged and Sunday Square Off. It’s part of the process of getting in front of voters who pay attention to politics.
Brahm Resnik’s Sunday Square Off is one of those shows that candidates and elected officials don’t turn down. Brahm is the type of political reporter who asks tough questions and hones in on political motivations. He can be a feisty interviewer and every Republican should experience a sit-down with him if offered.
This last Sunday, Brahm interviewed two of the four Republican candidates seeking the GOP nomination in Arizona’s Fifth Congressional District. Former County Supervisor Don Stapley and conservative business leader Christine Jones each had their interviews with Brahm. The prior week, three-term State Representative Justin Olson also made his pitch.
During Brahm’s intro to the Stapley interview, he said that all four Republican CD-5 candidates had been invited to come on Sunday Square Off but as Brahm noted, “Andy Biggs though, had never responded to my invitation.”
Any professional political consultant worth their weight in gold knows that earned media is the best media, even if it means a tough interview. Consultants advise their candidates to embrace these local political show opportunities whenever they arise and take advantage of the chance to toughen and improve their debate and public relations skills.
The CD-5 race will be one of the toughest Republican primary races in 2016. Andy Biggs knows this and that’s why he hired one of Arizona’s most prominent consulting firms to get him across the finish line. So why would Andy Biggs dodge the opportunity to appear on Sunday Square Off?
No one seems to remember the last time Andy Biggs appeared on Sunday Square Off let alone appeared on any other weekly political show. Our best research indicates that Biggs made an appearance on the show in late February, 2011 to discuss abolishing Medicaid.
Senator Biggs may be camera shy or perhaps uncomfortable with Brahm Resnik or maybe he would rather not discuss tough issues like the recent KidsCare legislation, but that doesn’t explain why he also skipped a recent East Valley candidate forum in CD-5.
Our guess is that the Biggs campaign is maintaining a low profile in an effort to avoid causing more controversy for itself. Dodge the media, avoid answering hard questions, avoid saying anything controversial and hope for an easy win.
When you’ve never had any tough electoral challenges in the 14 years you’ve been a politician, it doesn’t make you prepared or even qualified for a promotion to higher office and that’s where the work gets even harder. It’s time to answer the hard questions.