It is important in politics for candidates to communicate their message to the voters. Many campaigns hire professional firms to help with this task. When the consulting firm becomes the news story it becomes harder for the campaign to reach voters. That is what seems to be happening with Lincoln Strategy Group, the name de jour for Nathan Sproul and friends. Last week RedArizona published a story that the Bee campaign is not thrilled with an initiative that Sproul’s firm is supporting. Then on Tuesday Seeing Red AZ broke the story that Ann Day will be using Lincoln Strategy. The consultant is generating more news than the candidate.

We have confirmed that the Day campaign will be using Lincoln Strategy but we do not know which team member will be handling her account. There is Nathan himself or she may be working with former Rick Renzi Chief of Staff Brian Murray. It will be interesting to see what kind of material comes from the campaign given Nathan’s previous work in Southern Arizona.